Funnels. Automations. Growth.
William Reña
FUNNEL STRATEGY • DESIGN • AUTOMATION
Turn More of Your Existing Attention Into Leads and Client Conversations.
I help coaches, consultants, agencies, and service-based businesses build conversion-focused funnels that turn interest into a clear next step — with better messaging, thoughtful design, strategic follow-up, and automation working behind the scenes.
Let’s look at your offer, your current customer journey, and where leads may be getting lost.
Funnel Strategy | Landing Pages | Lead Capture | CRM | Automation | Follow-Up
THE PROBLEM
You May Not Need More Traffic.
You may already be:
Posting content.
Running ads.
Getting website visitors.
Receiving enquiries.
Generating interest.
But what happens after someone becomes interested?
If the journey isn’t clear, warm prospects can easily disappear.
Maybe you're:
WHEN RESULTS SLOW DOWN
"I just need more traffic."
But more traffic sent into a confusing customer journey usually creates more leaks — not more clients.
Answering the same questions again and again
Manually following up with leads
Sending prospects to pages without a clear next step
Losing enquiries because follow-up is inconsistent
Using several tools that don’t work smoothly together
Relying on DMs, spreadsheets, and memory to keep track of opportunities
THE SOLUTION
What You Need Is A Clearer Path From Interest To Action.
A well-built funnel helps the right prospects understand your offer, take the next step, and continue moving forward — without requiring you to personally manage every interaction. That’s the journey I help you build.
THE TRANSFORMATION
Imagine Knowing Exactly What Happens After Someone Discovers Your Business.
Someone visits your page.
They immediately understand what you do.
They see why your offer matters.
They know exactly what to do next.
Their information is captured.
The right follow-up happens automatically.
And instead of manually chasing every interested prospect,
you have a system helping move the conversation forward.
A Better Funnel Helps You
Capture More Interest
Give visitors a reason to become leads instead of leaving unnoticed.
Make Your Offer Easier To Understand
Communicate the problem, solution, benefits, and next step without overwhelming people.
Guide Prospects Toward Action
Create a clear path toward an enquiry, application, call, or purchase.
Follow Up Consistently
Stay in front of interested prospects without manually sending every message.
Reduce Repetitive Admin
Use automation to handle routine tasks that don’t require your personal attention.
Create A More Professional Experience
Give prospects a customer journey that feels organised, intentional, and easy to navigate.
Design gets attention.
Strategy creates direction.
Automation keeps the journey moving.
what i can build for you
More Than A Landing Page.
A Connected Customer Journey.
A funnel works best when the pieces around the page work together.
Depending on your business and goals, your funnel can include:
Funnel Strategy & Journey Mapping
Before anything gets built, we clarify your audience, offer, conversion goal, and the journey you want prospects to take.
Result: A clear plan instead of randomly adding pages and tools.
Landing Page Design & Build
Focused, responsive pages built around one primary action.
Result: Visitors know what you offer and what they should do next.
Lead Capture
Forms and opt-ins that collect the information you actually need.
Result: Interested visitors become leads you can continue communicating with.
CRM & Pipeline Setup
Organise leads instead of leaving them scattered across email, DMs, notes, and spreadsheets.
Result: A clearer view of where your opportunities are.
Automated Follow-Up
Emails, reminders, notifications, and workflow actions can continue the conversation automatically.
Result: More consistent follow-up with less manual work.
Tool & Workflow Integration
Connect the pieces required to keep your funnel working smoothly.
Result: Fewer disconnected systems and unnecessary manual steps.
Mobile Optimisation
Your funnel is reviewed across screen sizes so the experience remains clear for mobile visitors.
Testing & Launch Support
Forms, links, layouts, automations, and key funnel steps are checked before launch.
Result: You can start sending traffic with confidence that the important pieces work.
One Goal. One Clear Journey. One Connected System.
Ready to Build a Funnel
that Works for your Business?
why work with me
I Don’t Just Think About How A Funnel Looks.
I Think About What Happens After Someone Clicks.
10+
Years of experience building digital solutions
Software Development
Web Design
Automation
UI/UX
APIs
Digital Content
Virtual Assistance
That background taught me to look at the entire experience. Not just:
“Does this page look good?”
Is the message clear?
Does the visitor know what to do next?
What happens after they submit the form?
Where could leads fall through the cracks?
What repetitive steps could be automated?
How can we make the experience easier for both the customer and the business?
Funnels bring those disciplines together.
Strategy. Design. Technology. Automation.
And one clear customer journey.
THE PROOF
Creative Thinking Meets Technical Problem-Solving.
“Working with William from Hyenas has completely transformed my social media presence.”
- Tony G.
Their feedback highlighted my creativity, strategy, consistency, and understanding of what works online.
Those same qualities shape how I approach funnel projects.
My work has included:
Responsive business websites
Website user experiences
Social media content and brand assets
Automated invoice and payslip workflows
Google Workspace automation
Software development
Mobile development
Funnel strategy
Lead-generation funnel builds
I’m comfortable working at the point where design, customer experience, and technology meet.
HOW IT WORKS
You Don’t Need To Figure Out The Technical Side Before We Talk.
You bring the business problem. We work out the right journey.
STEP 1: DISCOVER
We clarify what you’re trying to improve.
We look at your offer, audience, current process, lead sources, and where prospects may be getting stuck.
STEP 2: MAP
We design the journey before building it.
We determine the pages, messaging, conversion points, follow-up, and automation the funnel actually needs.
STEP 3: BUILD
I turn the strategy into a working experience.
Pages are designed, forms are created, tools are connected, and appropriate workflows are built.
STEP 4: TEST
We walk through the journey like a prospect would.
Forms, links, pages, mobile layouts, and workflow actions are reviewed.
STEP 5: LAUNCH
Your funnel is ready to start doing its job.
You can begin directing prospects into a clearer, more intentional customer journey.
STEP 6: DISCOVER
We clarify what you’re trying to improve.
We look at your offer, audience, current process, lead sources, and where prospects may be getting stuck.
Simple. Strategic. Built Around Your Goal.
NICE TO MEET YOU
Hi, I’m William.
I Build At The Intersection Of Creativity And Technology.
I’m William Reña, a creative and technical professional based in Lapu-Lapu City, Cebu.
My career began in software development, where I learned how to take ideas, requirements, and problems and turn them into digital products people could actually use.
Over time, that work expanded into:
Websites.
Graphic design.
Social media.
Automation.
Virtual assistance.
And eventually, Funnel systems.
Funnels caught my attention because they bring together many of the things I’ve spent years working with:
Understanding problems.
Designing better experiences.
Building digital systems.
Connecting technology.
And reducing repetitive work.
I’m not interested in building a pretty page simply so you can say you have a funnel.
I Want To Help Create A Clearer Journey From:
“I’m interested…”
to
“How do I get started?”
That’s the job I believe a good funnel should do.
When I’m Away From The Screen
You’ll probably find me playing badminton, watching anime, or learning more about Australian Redclaw crayfish farming.
Different interests — same curiosity.
I enjoy understanding how things work and finding ways to make them work better.
PORTFOLIO
See How I Think, Design, Build, And Automate.
My work spans funnel strategy, websites, content, software, and business automation.
Here are a few examples.
01
LEAD GENERATION FUNNEL
Turning Interest Into A Clear Next Step.
Portfolio / Concept Funnel
A conversion-focused funnel designed around one primary objective: Turn an interested visitor into a qualified lead.
The Build Includes:
Funnel Strategy
Customer journey planning
Conversion-focused page structure
UI design
Mobile Optimization
Lead Capture
CRM Workflow
Follow-up Automation
View Funnel Project →
02
HYENAS WEBSITE
Making A Service Easier To Understand Before A Prospect Enquires.
Hyenas Virtual Assistance Services needed an online experience that clearly communicated its VA recruitment services and helped prospective clients understand what happens next.
My work included:
Website design
Wix development
Responsive layouts
Content implementation
User experience
Website maintenance
The goal wasn’t simply to add more pages.
It was to make the business clearer, easier to trust, and easier to engage with.
03
SOCIAL MEDIA CONTENT
Helping A Business Show Up More Consistently.
Consistent content can easily become another full-time responsibility for a busy business owner.
I create branded visual assets that help businesses communicate consistently without recreating their identity every time they publish.
My work includes:
Social media graphics
Content creation
Visual consistency
Brand support
Website and content support
04
BUSINESS PROCESS AUTOMATION
Less Repetitive Admin. More Time For Higher-Value Work.
Creating invoices and payslips manually can mean repeating the same steps again and again. I developed workflows that help automate the creation and sending of these documents.
Built Using:
Google Apps Script • Google Sheets • Google Docs • PDF Generation • Gmail
The Benefit:
Fewer repetitive steps.
A more consistent process.
Less time spent on routine administration.
More time available for higher-value work.
View Funnel Project →
Frequently asked questions
Wondering If A Funnel Makes Sense For Your Business?
Start with a conversation. Tell me about your business, your offer, and what you're trying to improve.
Do I need an existing funnel?
No.
We can start with your audience, offer, and goal and map the journey from there.
If you already have a funnel, website, or lead-generation process, we can look at the existing experience and identify opportunities to make it clearer or more efficient.
Do I need GoHighLevel?
Not necessarily.
The right platform depends on what your funnel needs to accomplish.
If GoHighLevel fits the project, I can use it as part of the build. If another setup makes more sense, we can discuss that first.
What if I don’t know what type of funnel I need?
You don’t need to know.
You don’t have to come to the call saying:
“I need a seven-step application funnel with three workflows.”
Start with the business problem.
Tell me:
What you sell.
Who you help.
How prospects currently find you.
What you want them to do next.
And where the process currently feels difficult.
We can work backwards from there.
Can you help with the funnel copy?
Yes.
I can help structure and refine your funnel messaging so your pages clearly communicate your offer, benefits, and next step.
If a project requires highly specialised or extensive copywriting, we can identify that during planning.
What if I don’t have many testimonials yet?
That doesn’t stop us from creating a strong funnel.
Instead of manufacturing proof, we use the credible assets you already have:
Your experience.
Portfolio.
Processes.
Demonstrations.
Screenshots.
Previous projects.
And genuine client feedback.
Credible proof beats exaggerated claims.
Does every funnel need automation?
No.
Automation should solve a real problem.
We use it where it can improve follow-up, reduce repetitive work, organise leads, or create a better customer experience.
How do I know if we’re a good fit?
Start with a conversation.
Tell me about your business, your offer, and what you're trying to improve.
If I believe I can help, I’ll explain what I recommend.
If I don’t believe I’m the right fit, I’ll tell you.
READY FOR A CLEARER CUSTOMER JOURNEY?
You’re Already Getting Attention.
Let’s Make It Easier For The Right People To Take The Next Step.
You may not need more pages.
You may not need more software.
And you may not need more traffic yet.
What you may need is a clearer journey between:
Someone discovering your business…
and
Someone becoming a lead, booking a call, or becoming a client.
If your current process feels disconnected, manual, or unclear, let’s look at it together.
WE'LL TALK ABOUT
01
Your business
02
Your offer
03
How leads currently find you?
04
What happens after they become interested?
05
Where prospects may be dropping off?
06
What could potentially be simplified or automated?
No Pressure.
Just a focused conversation about where a clearer funnel, stronger messaging, or smarter system could help.
No complicated prep required. Just bring your offer and tell me where the journey currently feels stuck.
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